About us

Key facts

 
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550
employees

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35
stores

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+5,000
customers

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+15,000
products

Company profile

Liberty is proud to be one of the most well-known operating companies in the D.R. Congo. Our vision is to make life better for the Congolese people. Since 1975, we have grown from our initial start-up focused on retailing consumer electronics to today’s group with numerous business segments and divisions. We distribute and wholesale high quality consumer goods. Our supermarkets deliver great quality products at low prices, and the best shopping experience for our customers. We are a reliable producer and supplier of furniture and meat, focusing on our customers’ requirements and supplying them with innovative and safe products.

Over 45 years, despite major changes and disruptions, visionary thinking and hard work continues to drive our business. We constantly experiment with new ways to deliver value to our customers - from offering new products from all over the world to eliminating any unnecessary costs and passing the savings along. We have different backgrounds, but we share many things in common such as a commitment to great products, teamwork and delighting our customers.

Our mission

To continually provide our customers with quality goods and services at the lowest possible prices.

 
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Our culture and values

  • We work for the customer. Customer satisfaction is our highest priority.

  • Superior quality for the lowest price possible determines our position in the market.

  • We welcome new directions. Standing still means going backwards.

  • We act with integrity and treat one another with respect.

  • We win as a team.

 
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Our strengths

  • Diversity: diversified structure, product portfolio, markets and employees.

  • Competence: our expertise covers the entire supply chain, including factory sourcing, quality control and logistics. Our proficiency is based on our highly skilled and motivated employees. They embody our know-how, our experience and our innovation capability in distribution, wholesale, retail and production.

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Charitable giving

Every year we support local non-profit organizations through corporate charitable giving. The majority of our gifts are directed to our core focus area of philanthropy: hunger, childcare and education. We are especially proud of our support to “Bumi” since 2010. Bumi provides shelter and education for vulnerable children, including orphans and street children. Every month we donate food to help in the fight to end hunger in the D.R. Congo.

Our locations

Our stores and wholesale distribution locations can be found on the map on the right side.

  • Lubumbashi
    Avenue Sendwe No. 44

  • Likasi 
    Avenue Des Artisans No. 42

  • Fungurume
    Avenue Kasolondo No. 31

  • Kolwezi
    Avenue Kajama No. 227

© 2020 Liberty SARL. All rights reserved.

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